Originally founded in 1983, Signature Homes has become one of New Zealand's best known and most respected residential building companies. We've worked with Signature as an extension of their internal marketing team for over three years, and have consistently helped them increase their lead volumes, web traffic and conversions over that time.
Marketing automation was implemented on day one. It was a complex implementation, as Signature Homes has multiple franchise partners around the country, each with their own leads and prospects. Prior to upload, databases were cleaned, merged and purged to create a single source of truth for lead management on the Sharpspring marketing automation platform. For the first few years our work was focused on supporting customer contact strategy, email marketing and marketing automation. We now also work with the business on SEO, SEM, Remarketing and customer nurture programmes.
Year on year, the business has consistently grown at a significant rate since we started working together. In the last year, we took over Search Engine Optimisation. Since that point we have taken them from below the ranks of their key competitors to be number 1 or 2 overall for visibility given the key search terms they are focused on. We have also restructured and optimised Adwords, and introduced targeted remarketing to improve lead generation. Traffic is up 108% year on year, lead generation has almost doubled and sales have followed through putting Signature well inline to hit aggressive growth targets.