Stories, thinking and news from Twenty CX

Brand Visibility

Sep 20, 2021

CX Excellence starts with getting our first party data right

There’s a common thread that runs through organisations that achieve CX Excellence — first-party data. Great CX requires surfacing accurate customer data in a timely way through critical moments in the customer journey. Here are some practical ways that organisations can do this.

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Simon Breed, Director of Twenty CX
Simon Breed

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