Twenty™ employs an award-winning analytical team and industry-leading tools and techniques to deliver actionable insights.

In today's new era of marketing, delivering relevant communications and customer experiences is not a nice to have, it's a requirement. Leveraging customer insight to define who, how and when to engage customers is central to creating relevance. At Twenty™, we use industry leading analytical tools and techniques to produce actionable insight. Our services include:

. Look-a-like modelling - identifying the characteristics and likelihood of customers or prospects to buy, leave you, or come back, allowing you to focus on the right customers.

. Response modelling - identifying the characteristics and likelihood of customers or prospects to respond to a specific communication mix.

. Segmentation - grouping your customers into segments of similar behaviour, thinking, and or needs, allowing you to build relevant marketing programs for each segment you focus on.

. Trigger and events modelling - identifying behaviour or research based triggers or events that define the point in time when a customer or prospect is significantly more likely to consider or buy your proposition.

. Retail basket analysis - Mining purchase transactions into shopping segments allowing retailers to understand the frequency of purchasing, complementary products and most appropriate time to offer shopping incentives.

. Customer profitability modelling - Identifying the revenue and cost drivers at a customer level to support businesses in refining their product, service and marketing investment.

. Lifetime value modelling - Assessing the potential value of your customers to give businesses the ability to invest in new propositions with confidence.

. Experimental design & testing - Accelerating businesses understanding of what aspects of their communication mix works most effectively. Experimental design allows a number of different elements to be tested at once significantly shortening the length of testing and ensuring the best campaign mix can be used quickly.

. Campaign analysis & ROI assessment - Determining how successfully your campaigns are working and the return on investment delivered creates the insight and decision support to make calculated refinements to continually improve over time.

. Quantitative Research - Overlaying rich sources of customer needs and attitudes with behavioural data delivers actionable insights into not only what customers are doing or are likely to do, but also the motivation behind the behaviour. Combining the right targeting with the right message produces greater relevance. Twenty™ can design and deliver questionnaire surveys through telephone, mail or online and has the analytical skills crystallize the insights into those that drive results.