Successful acquisition approaches rely on a clear understanding of your current customers:

- Which customers are profitable now, or have the potential to become profitable in the future? What products are they purchasing? Which competitors did you acquire them from? Is it possible to identify and acquire similar customers in the future?

- How did you acquire them and how much did it cost? How much will it cost you to acquire more like them? And does the business case continue to stack up? What is the scale of the opportunity?

- Which customers are neither profitable nor likely to become profitable? Is it possible to exclude or de-prioritise these types of people from future acquisition programmes?

Using a variety of techniques, Twenty™ helps you identify and prioritise prospects. Our work generates customer insights that help us put the most relevant product offer in front of the right people. It allows us to arrive at a creative positioning that will get the message across in a motivating way given the desired outcome.

We have worked on acquisition campaigns for many organisations including airlines, automotive, banking and finance, insurance, FMCG, retail, entertainment, charity, telecommunications, media owners, utilities and fuel sectors.