Press Release - 21 February 2008

'Café Love' promotion launches for Food-in-a-Minute website.

A promotion that draws on Kiwi's love of café style coffee has been launched by DM shop Twenty for Heinz Watties Food-in-a-Minute. Designed to increase acquisition and engagement for the foodinaminute.co.nz website, it offers respondents the chance to win an Italian home espresso machine. This is the first campaign to emerge since confirmation of Twenty's appointment to the business in November 2007.

The 'Café Love' promotion, which launched Thursday 21 February, features a number of digital executions. Included are banners, buttons, skyscrapers and landing pages on the NZ Girl and Food-in-a-Minute websites, email and 5 second 'outros' on the Food-in-a-Minute TV slots.    

Andy Robertson, who heads up Food-in-a-Minute for Heinz Watties, says "Kiwis' have embraced the coffee culture and demand for café quality coffee in the home has dramatically increased. But coffee machines are still seen as a bit of a luxury, so this promotion has broad appeal for our key audience. It's been a good start to our relationship with Simon and the team at Twenty and we look forward to that blossoming in the future."

Twenty's work for Heinz Watties and Food-in-a-Minute will focus on realising customer potential via the web. The remit includes analysis of the 100,000 strong Food-in-a-Minute subscriber base, customer engagement strategy and creative campaign development.

- ENDS -

Back to news list