Press Release - June 2009

Twenty appointed as lead agency for Bay Audiology.

Twenty has been appointed as lead agency by Bay Audiology with responsibilities including strategy, direct response advertising and digital marketing for the brand.   

With a nationwide network of over 60 clinics in NZ and close to 100,000 customers, Bay Audiology is New Zealand's largest audiology service provider. Twenty will be working across acquisition and retention with a key focus on improving return on investment for the company.

"This is obviously a very exciting win for Twenty so we are delighted" says Hamish Travers, strategic and digital director at the agency. "Bay Audiology is a real Kiwi success story and we're very much looking forward to helping the brand continue on its trajectory of growth."

Lesley Acutt, Marketing Manager at Bay Audiology commented that "Bay Audiology needed a key agency partner to help it move from a one size fits all approach to a more personal proposition cognisant of the needs of our prospects, customers and clinics. Twenty demonstrated a clear understanding of the challenges we face and are well aligned to the scale and needs of our business in NZ. They have already started working with us to structure the marketing plan and requirements for the coming year."

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