Press Release - October 2006

Breakaway Data-Driven Marketing Agency Promises Increased Focus On Returns.

A new marketing agency that combines data modelling with strategy and campaign delivery within one company is set to shake up the direct sector in NZ.

The agency, Twenty™ Limited, is the brainchild of Simon Breed, Hamish Travers and Mark Wilson - until recently senior managers at AIM Proximity and Proximity iD. Launching on October 2, it promises a credible alternative to AIM focused on working with companies to realise the potential value of their customers.

The directors believe they can help companies take more advantage of the opportunities and risks within their customer base, with improved balance sheets the result.

Breed suggests companies could gain a great deal by acting on the behavioural information they collect: "Using data insights to identify what's driving profitability for the business and manage the needs of specific customers according to their value has proven time and again to dramatically improve returns. The eighty Twenty™ rule invariably applies with 20% of customers driving 80% of the result. We aim to help companies bridge the gap by focusing on the Twenty™ percent that make all the difference."

Between them Travers, Breed and Wilson boast an impressive array of award winning work spanning 36 years in the industry. They offer a broad range of sector experience across consumer and business to business markets.

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